Privacy

Modern Optical International, on behalf of itself and its affiliates (collectively, “Modern Optical”), knows that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This notice describes our privacy policy. By visiting modernoptical.com, you are accepting the practices described in this Privacy Notice.
What Information About Customers Does modernoptical.com Gather?
The information we learn from customers helps us personalize and continually improve your Modern Optical experience. Here are the types of information we gather.
  • Information You Give Us: We receive and store any information you enter on our website or give us in any other way. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features. We use the information that you provide for such purposes as responding to your requests, customizing future website experiences for you, and communicating with you.
  • Automatic Information: We receive and store certain types of information whenever you interact with us. For example, like many Web sites, we use "cookies," and we obtain certain types of information when your Web browser accesses modernoptical.com and other content served by or on behalf of modernoptical.com on other Web sites.
What About Cookies?
  • Cookies are unique identifiers that we transfer to your device to enable our systems to recognize your device and to provide features such as Easy Ordering, and storage of items in your Shopping Cart between visits.
  • The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as flash cookies, by changing the addon’s settings or visiting the Web site of its manufacturer. Because cookies allow you to take advantage of some of modernoptical.com’s essential features, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Cart, proceed to Checkout, or use any modernoptical.com products and services that require you to sign in.
Does modernoptical.com Share the Information It Receives?
Information about our customers is an important part of our business, and we are not in the business of selling it to others. We share customer information only as described below.
  • Third-Party Service Providers: We may employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results, processing credit card payments, and providing customer service. They have access to information needed to perform their functions but may not use it for other purposes.
  • Protection of modernoptical.com and Others: We release account and other information when we believe release is appropriate to comply with the law; enforce or apply our Terms and Conditions of Use and other agreements; or protect the rights, property, or safety of modernoptical.com, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing, or otherwise disclosing identifiable information from customers for commercial purposes in violation of the commitments set forth in this Privacy Notice.
How Secure Is My Information?
We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.
  • We reveal only the last four digits of your credit card numbers when confirming an order. We transmit the entire credit card number to the appropriate credit card company during order processing.
  • It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.
What Choices Do I Have?
  • As discussed above, you can always choose not to provide information, even though it might be needed to make a purchase or to take advantage of such modernoptical.com features.
  • You can add or update certain information at any time.
  • If you do not want to receive e-mail or other mail from us, please advise us accordingly.
Conditions of Use, Notices, and Revisions
If you choose to visit modernoptical.com your visit and any dispute over privacy is subject to this Notice and our Terms and Conditions of Use, including limitations on damages, resolution of disputes, and application of the law of the State of Illinois. If you have any concern about privacy at modernoptical.com, please contact us with a thorough description, and we will try to resolve it. Unless stated otherwise, our current Privacy Notice applies to all information that we have about your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.
Examples of Information Collected
  • Information You Give Us: You provide such information when you search, buy, post, participate in a contest or questionnaire, or communicate with customer service. For example, you provide information when you search for a product; place an order through modernoptical.com; provide information in Your Account (and you might have more than one if you have used more than one e-mail address when shopping with us) or Your Profile; communicate with us by phone, e-mail, or otherwise; complete a questionnaire or a contest entry form. As a result of those actions, you might supply us with such information as your name, business name, address, and phone numbers; credit card information; and financial information, including Federal identification numbers.
  • Automatic Information: Examples of the information we collect and analyze include the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information such as browser type, version, and time zone setting, browser plug-in types and versions, operating system, and platform; purchase history, which we sometimes aggregate with similar information from other customers to create features like Best Sellers; the full Uniform Resource Locator (URL) click stream to, through, and from our Web site, including date and time; cookie number; products you viewed or searched for; and the phone number you used to call our 800 number. We may also use browser data such as cookies, Flash cookies (also known as Flash Local Shared Objects), or similar data on certain parts of our Web site for fraud prevention and other purposes.
  • Information from Other Sources: Examples of information we receive from other sources include updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily.
  • Information You Can Access: Examples of information you can access easily at modernoptical.com [by using your username and password] include up-to-date information regarding recent orders; personally identifiable information (including name, email, password, communications, address book); and payment settings (including credit card information).
Opt-Out/Unsubscribe
You can opt-out or unsubscribe from receiving e-mail correspondence from Modern Optical at any time by contacting customerservice@modernopitical.com or by following the instructions contained in any e-mail received. It may take time to process opt-out requests, so it is possible you will receive emails from Modern Optical after your opt-out request.
Children’s Privacy
Modern Optical’s websites are not targeted for use by children under the age of 13. Modern Optical does not knowingly collect personal information from children in connection with the features of our websites without the consent of a parent or guardian. Modern Optical requests that all visitors under 13 to our websites to not disclose or provide any personally identifiable information. Upon notification that a child under 13 has provided us with personally identifiable information, we will delete the child’s personally identifiable information from our records.
Special Notice for California Residents
In addition, if you are a California resident under the age of 18 and are a registered user, you may request us to remove content or information posted on our websites or stored on our servers by (a) submitting a request in writing to customerservice@modernoptical.com and (b) clearly identifying the content or information you wish to have removed and providing sufficient information to allow us to locate the content or information to be removed. However, please note that we are not required to erase or otherwise eliminate content or information if (i) other state or federal laws require us or a third party to maintain the content or information; (ii) the content or information was posted, stored, or republished by another user; (iii) the content or information is anonymized so that the minor cannot be individually identified; (iv) the minor does not follow the instructions posted in this privacy policy on how to request removal of such content or information; and (v) the minor has received compensation or other consideration for providing the content. Further, nothing in this provision shall be construed to limit the authority of a law enforcement agency to obtain such content or information.
Users Outside the United States
Modern Optical is based in the United States, and our website is hosted here. If you are visiting our website from another country, the laws governing our website’s collection and use of personal information may be different from the laws of your country. If you decide to visit our website, or share your personal information with Modern Optical, you are agreeing to be governed by the laws of the United States, and you are expressly consenting to the transfer of your data to the United States.

In particular, please note that neither our website, nor the products and services we offer on our website, nor any other activities we carry out as set out in this privacy policy are aimed at individuals based in the United Kingdom or any jurisdiction within the European Economic Area (“EEA”). Accordingly, if you are based in the United Kingdom or any jurisdiction within the EEA, and wish to connect with, or purchase products or services from, Modern Optical, by continuing to complete order forms and online purchasers, you are expressly granting informed consent to the sharing of such minimal personal information as may be required to complete the transaction. The forms will have the appropriate language reminding you again that by completing the order, you acknowledge and agree and expressly consent to the collection, storage and onward transfer of your data.
Please See Provisions That Might Apply to You if You’re in the EU or EAA. California Privacy Rights
If you are located in the California, you have the following additional rights.
Shine the Light
In addition to the information provided in this Privacy Policy, under California's "Shine the Light" law, California residents who provide "personally identifiable information" (as defined in the California law) in obtaining products or services for personal, family, or household use are entitled to request and obtain from us, once a calendar year, information about the personally identifiable information we shared, if any, with other businesses for marketing uses. If applicable, this information would include the categories of personally identifiable information and the names and addresses of those businesses with which we shared such personally identifiable information for the immediately prior calendar year. To obtain this information, please contact us by sending a letter or calling us at the contact information below.
Do-Not-Track
Some browsers give individuals the ability to communicate that they wish not to be tracked while browsing on the Internet. California law requires that we disclose to users how we treat do-not-track requests. The Internet industry has not yet agreed on a definition of what “Do Not Track” means, how compliance with “Do Not Track” would be measured or evaluated, or a common approach to responding to a “Do Not Track” signal. Due to the lack of guidance, we have not yet developed features that would recognize or respond to browser-initiated Do Not Track signals in response to California law. In the meantime, there are technical means to prevent some of the tracking, if any.
Rights of EU Data Subjects
Scope. This section applies if you are an individual located in the European Union or European Economic Area (collectively, "EU") ("EU Data Subject").
Data Controller. Modern Optical is the data controller for the processing of your personally identifiable information.
Legal Basis for the Processing. The grounds on which we rely to process personally identifiable information, according to the purposes identified, include the following:
Purpose Legal Ground Mandatory/Not
Service The information necessary to provide the products or services, fulfill the requests that you make, take steps before entering into a contract with you, or perform a contract entered into with you. No - If you do not provide the information you need, we will not be able to provide certain products or services to you over the Modern Optical website.
Marketing The collection of information for marketing is needed for the legitimate interest of Modern Optical so that it can understand its market and have opportunities to communicate with potential or current Customers so long that the use of the data is no overridden by the interest of the individual.
Some forms of marketing to certain users may require opt-in consent, and we will request such consent as applicable
No
Customers and visitors have the right to object to the use of their personally identifiable information for marketing purposes. There is no consequence for not providing the information. A Customer or visitor who has previously consented to the use of personally identifiable information for marketing, can withdraw this consent at any time.
Marketing to Existing Customer Marketing to existing Customers is based on Modern Optical’s legitimate interest in expanding its relationship with individuals who have previously purchased or shown interest in goods or products or services provided by Modern Optical that are identical or similar to those the individual has previously purchased or requested through the Modern Optical. No
Customers can opt-out of these communications at any time.
Profiling For some users, visitors or Customers, (depending on applicable law) processing is based on prior consent, collected by means of the cookie pop-up banner and/or a specific tick box. No
Individuals can elect to not consent to the collection of information about them through cookies. There is no consequence for such refusal other than not being able to benefit from greater personalization when using the Modern Optical.
Analytics Modern Optical has a legitimate interest in understanding how users use its website or products or services, so that it can improve them accordingly both to enhance user experience, and to troubleshoot technical issues. No
Misuse; Fraud Modern Optical has a legitimate interest in preventing and detecting fraudulent activities or misuse of the Modern Optical for potentially criminal purposes. No
Retention of Personally identifiable information
Information Uses Retention period
Providing the Service Retained as necessary to fulfill such purposes.
We may retain the information as necessary to protect Modern Optical’s interests related to potential liability.
Market Retained from the moment the individual gives consent (if any is required by applicable law) until consent is withdrawn.
If consent is withdrawn or not renewed, personally identifiable information will no longer be used for these purposes.
We may retain the information as may be necessary to protect Modern Optical’s interests related to potential liability
Marketing to Customers Retained from the time when we receive it in the context of purchases or requests made via the Modern Optical until the individual objects to this processing.
If a user objects to the processing, the personally identifiable information will no longer be used for these purposes.
We may retain the information as may be necessary to protect Modern Optical’s interests related to potential liability.
Compliance Retained for the period required by the specific legal obligation or by the applicable law.
Analytics Retained as long as necessary to fulfil the purposes for which it was collected, unless the user objects to the processing and there are no other legal grounds justifying the retention of the information.
Analytics Retained as long as necessary to fulfil the purposes for which it was collected, unless the user objects to the processing and there are no other legal grounds justifying the retention of the information.
Misuse, Fraud Retained as long as necessary to fulfil the purposes for which it was collected, unless the user objects to the processing and there are no other legal grounds justifying the retention of the information.
EU Data Subjects Rights.
Subject to applicable law, if you are located in the EU, you have the following rights in relation to your personally identifiable information:
  • Right of access: If you ask us, we will confirm whether we are processing your personally identifiable information, and if so, provide you with a copy of that personally identifiable information. If you require additional copies, we may need to charge a reasonable fee.
  • Right to rectification: If your personally identifiable information is inaccurate or incomplete, you are entitled to have it rectified or completed. If we have shared your personally identifiable information with others, we will tell them about the rectification where possible. If you ask us, where possible and lawful to do so, we will also tell you with whom we shared your personally identifiable information so that you can contact them directly.
  • Right to erasure: You may ask us to delete or remove your personally identifiable information and we will do so in some circumstances, such as where we no longer need it (we may not delete your data when other interests outweigh your right to deletion). If we have shared your data with others, we will tell them about the erasure where possible. If you ask us, where possible and lawful to do so, we will also tell you with whom we shared your Personally identifiable information so that you can contact them directly.
  • Right to restrict processing: You may ask us to restrict or ‘block’ the processing of your personally identifiable information in certain circumstances, such as where you contest the accuracy of that personally identifiable information or object to us processing it. We will tell you before we lift any restriction on processing. If we have shared your personally identifiable information with others, we will tell them about the restriction where possible. If you ask us, where possible and lawful to do so, we will also tell you with whom we shared your Personally identifiable information so that you can contact them directly.
  • Right to restrict processing: You may ask us to restrict or ‘block’ the processing of your personally identifiable information in certain circumstances, such as where you contest the accuracy of that personally identifiable information or object to us processing it. We will tell you before we lift any restriction on processing. If we have shared your personally identifiable information with others, we will tell them about the restriction where possible. If you ask us, where possible and lawful to do so, we will also tell you with whom we shared your Personally identifiable information so that you can contact them directly.
  • Right to data portability: Effective 25 May 2018, you have the right to obtain your personally identifiable information from us that you consented to give us or that is necessary to perform a contract with you. We will give you your personally identifiable information in a structured, commonly used and machine-readable format. You may reuse it elsewhere.
  • Right to data portability: Effective 25 May 2018, you have the right to obtain your personally identifiable information from us that you consented to give us or that is necessary to perform a contract with you. We will give you your personally identifiable information in a structured, commonly used and machine-readable format. You may reuse it elsewhere.
    • If we are relying on a legitimate interest to process your personally identifiable information unless we demonstrate compelling legitimate grounds for the processing; or
    • If we are processing your Personally identifiable information for direct marketing.
  • Rights in relation to automated decision-making and profiling: You have the right to be free from decisions based solely on automated processing of your personally identifiable information including profiling, that affect you, unless such processing is necessary for entering into, or the performance of, a contract between you and us or you provide your explicit consent to such processing.
  • Right to lodge a complaint with the data protection authority: If you have a concern about our privacy practices, including the way we have handled your personally identifiable information, you can report it to the data protection authority that is authorized to hear those concerns.